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Another Successful Edition Confirms Singapore Yacht Show as the Number One Boat Show in Asia

The eighth edition of SYS welcomed more than 15,000 visitors and over 90 yachts and superyachts, including 14 World and Asia premieres 

The sounding of the horns of nearly 100 yachts and boats at 8pm on Sunday 15th April signalled the close of the most successful run of the Singapore Yacht Show (SYS) yet. In its 8th edition, SYS welcomed over 15,000 visitors over the course of the four-day event at ONE˚15 Marina in Sentosa Cove, all of whom were potential buyers and charterers hailing from all around Asia.

Andy Treadwell, CEO of organiser Singapore Yacht Events explained, “Singapore is the geographical hub of an enormous region that is poised to become the third destination for the yachting and superyachting world, after the Mediterranean and Caribbean. The potential for a burgeoning yachting industry in a space stretching from Phuket to the Pacific is almost limitless. Asia has the cruising grounds and the scenery, and a whole rainbow of different cultures, that can be marketed to existing yacht owners as a new destination, and to potential yacht owners from Asia as a new lifestyle. All it takes to make it happen is support from the various regional governments.”

In addition to theyachts and superyachts on water, visitors were treated to a glamorous programme of yacht parties, networking events, gourmet food and jewellery stalls, pop-up bars and high-end entertainment. The Show was a sparkling affair which proved conclusively that yachting in Asia is on the up and that SYS continues to be an unrivalled event in the region.

SPECTACULAR PREMIERES AND ANNOUNCED SALES 

This year’s line-up hit new milestones with the most prominent local industry players and leading international brands showcasing their products for the first time in Asia. A total of 14 vessels made their way to Singapore for their debut during the Show.

Simpson Marine returned to SYS for the eighth year in a row with the biggest display – a total of 11 boats in their show fleet, including the premiere of Beneteau 51.1, Beneteau Grand Tourismo 50, Sanlorenzo 78 and Lagoon 50. Alongside them was an impressive showcase of 10 boats from Boat Lagoon Yachting, importer and distributor for Princess Yachts, presented for the first time in Asia the hydro-dynamic Princess 30M and the spacious Princess 55.

In partnership with Hong Seh Marine, the Ferretti Group showcased six yachts, two of which made their regional debut – Riva Perseo 76 and Ferretti 780, part of the Tai He Ban collection, a special new range specifically customized to meet the needs of the Asian market. Additional premiers included the extra-wide Grande 27 Metri by Italian yacht builder Azimut Yachts, French-built Fountain Pajot MY 44 by Australian-Thai company Multihull Solutions, and the Open 40 by luxury catamaran manufacturer Sunreef. Absolute 58 Fly, Palm Beach 52 and Maritimo 51 were also presented for the first time in Asia.

With plenty of sunshine and despite a couple of showers on Friday and Sunday, the brokers, dealers and manufacturers on the docks felt that visitors were enjoying all the activities the Show had to offer. There was certainly a happy mood around the booths when some of the brands started to announce on-site sales. Sunreef Yachts reported the sale of a 50 Amber Limited Edition – one of only 10 scheduled to ever be produced – on the very first day. Similarly, Simpson Marine sold a Lagoon 50 on the second day and an Aquila 36 on the last day of the show, whilst Princess Yachts reported the sale of a 68-footer outright, with contracts out for another four boats.

YACHT TOYS AND LIVE DEMONSTRATIONS

The Floating Leisure Hub, a dedicated area for boating enthusiasts and watersports fans located in the heart of the Show, was packed with the latest recreational watercraft and luxury retailers. Visitors joined a bumper schedule of live demonstrations, exhilarating sea trials, prize giveaways, and evening networking events. The Interactive Demo on Demand – with SUP, kayaking, fishing simulator, and boating basics demonstrations – was a major draw.

EXHIBITORS AND INDUSTRY PARTNERS

Major yacht builders, marinas, organisations and brokers were also present with indoor and outdoor booths to network and promote their latest developments and future plans. Famous shipyards like Lürssen from Germany, Feadship, Heesen, and Amels from Holland, Benetti and Fincantieri from Italy, Westport from the USA, and newcomers HeySea from China, were all flying their respective flags. Representatives from Ana Marina in Vietnam and Port Takola in Thailand. Marina builders Marinetek from Sweden and Bellingham from Australia. Brokers Camper & Nicholsons, Burgess, Fraser, Eastwinds, Y.Co and Edmiston; as well as industry partners and manufacturers Sunbrella, Seventstar Yacht Transport, International Paints and Boat Lift, amongst others. The Asia Pacific Superyacht Association and Monaco’s Tourism Office, Economic Development Board and the Monaco Yacht Show – SYS’s original Big Sister – all showed their support, demonstrating the importance of networking and creating partnerships during SYS.

For anyone who went the full distance – starting with the Asia Pacific Superyacht Conference, then the Asia Boating Dialogue and culminating in the Singapore Yacht Show –  it was an informative six-day week that provided the perfect networking opportunity for industry players. This year’s list of personalities from the international yachting world included Herve Gastinel from Beneteau Group, Dick Van Lent from Feadship, Max Perotti from SanLorenzo, Rose Damen from Amels, Carla Demaria from Monte Carlo Yachts, Michael Breman from Lürssen, Jean-Paul Chapeleau from Jeanneau and Prestige, Jonathan Beckett from Burgess and superyacht designer Espen Øino, to name but a few.

DAZZLING SOCIAL CALENDAR

Complementing the Show was a glamorous social calendar which included electric cocktail parties on board superyachts, a floating Lounge bar, the Boardwalk Retail Village, supercar parades, wine and gin festivals, and even wellness workshops from Chiva Som, one of the most famous Spa resorts in the world.

The nights continued with glamourous VIP dinners, chic yacht parties and networking gatherings. SYS opened its doors from 3.00pm to 9.00pm, so that the cool of late afternoons ran happily into the numerous evening cocktails along the docks and on the boats on display. Azimut, Princess Yachts, Simpson Marine, Lagoon and Beneteau, Ferretti, Camper & Nicholsons, Monte Carlo Yachts, Multihull Solutions and Cars & Yachts, all hosted several social events.

The celebratory “All That Glitters” Sentosa Ball opened the social proceedings on Thursday evening. Held in the Grand Ballroom of the W Singapore – Sentosa Cove, the glamourous evening brought together some of Asia’s most influential people and businesses to meet yacht owners and industry captains in an extravagantly stylish setting. A silent auction took place with proceeds going to the Biosphere Foundation.

Activities for families were also a highlight with the historic vessel Vega, built in 1892 in Norway, being a hit with young visitors. Vega’s humanitarian work sees her sailing some 7,000nm every year to collect medical supplies from donors in Thailand, Malaysia and Singapore, and deliver them to remote islands and communities in eastern Indonesia and East Timor.

Other land-based activities included the Lamborghini and Ferrari Rendezvous, wine and gin festivals, a cigar and whisky party, and the VIP lounge which never fails to attract the many high rollers who came into town for Asia’s biggest and best yacht party.

The Singapore Yacht Show 2018 proved once again to be the most important event in the yachting calendar in Asia – it has truly become a “one-stop shop”, the principal hub of the business within the region.

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It’s not too late to join the stellar line up for the Singapore Yacht Show 2018

Welcome to 2018 and we hope you had a great start to the new year.

Just when you thought the Singapore Yacht Show couldn’t get any bigger than the 50,000 sqm it already covers, this year we expanded the exhibition, only to find we are already running out of available space! This includes the newly reimagined North Pavilion, which now serves the needs of luxury and lifestyle brands exclusively.

More and more companies have chosen the Singapore Yacht Show to showcase their offering because of our ability to attract 1,000’s of visitors from across the region, all looking to experience the luxury boating and yachting lifestyle, or interested in doing business.

 

 

The Singapore Yacht Show 2018 will see many yachts and boating brands hold their world or Asian debut. A highlight will be M/Y Prana, a 55 metre phinisi, who will complete her world debut at the Singapore Yacht Show from 12 to 15 April.  Meanwhile, Princess YachtsAzimutFerretti and Gulf Craft will be among some of the brands using the show as a platform to reveal new models to the Asian market.

In the air-conditioned pavilions, visitors will have the opportunity to meet with representatives of leading yacht builders, Fincantieri and Heesen.  Exocet Marine International also joins the Show bringing their European brokerage and family house experience to the Asian market. And Monaco Tourism will be present again, promoting Monaco’s tourist assets as well as providing a link between Monaco’s various entities and their clients and partners in the region. Plus Urecel joins the Show to exhibit their innovative solutions for marine and outdoor furniture.

As a testament to the growth of the industry, more and more marinas are under construction or planned for the region so global marina manufacturer, Marinetek, plus local marina experts, Marina Technology and Construction, and China-based, Livart Marina, will all be on display at the Singapore Yacht Show 2018.

And the list goes on! Shouldn’t you be there too?

There are limited spaces left in the pavilions and only a handful of berths in the marina. To secure your involvement in the Singapore Yacht Show 2018, contact your Relationship Manager.

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Asian Boating Trends

The first hundred years of the second millennium have been dubbed the “Asian Century”, and with regional wealth growing and forecasts off the charts, global yacht manufacturers have their eyes firmly trained on Asia. The Asian marketplace, however, is complex and success is not guaranteed. One of the keys to unlocking the region’s boating potential is in educating people about the boating lifestyle, about boat purchase and boat use.

“A lot of Asian first-time yacht buyers are new to boating and they don’t know the difference between one brand or the other,” notes Della Rugdee, Yacht Broker, Hong Seh Marine. “The perception for new Asian boat buyers would be to compare the origin of the boat built with the car industry”.

While expatriates have been the traditional driver of boat sales in Asia, today more and more Asians are showing interest in boat ownership, however, a lack of brand knowledge and general understanding of the boating lifestyle is a hurdle many of the leading Asian-based dealerships and brokers are experiencing, and are working to overcome.

This lack of awareness and understanding of boating is prevalent in the Asian superyacht market too. “The market in Asia still developing. For example, mainland Chinese don’t yet really understand what a superyacht is. One of the most popular questions we are asked is “what can you do with a superyacht?”, says Yunzhu JIN, Asia Director, Amels. This sentiment is echoed by Natalie YE, Marketing Manager, Benetti Asia Ltd. “First time buyers may have a very strong idea of what they want but some will only have a little understanding of how to own a superyacht. Asian customers will also ask about yacht operation and management as they are not as familiar with running a yacht, her crew and their cruising needs.”

“For most Asian buyers, buying a superyacht is not just for fun, it’s an investment. Money is not so much of a problem; interested buyers have the money to buy but they want to spend their money in the best way possible,” adds Yunzhu.

Understanding buyers and their needs can be difficult, especially with regards to yacht design and owner usage. Asia is a melting pot of religions and beliefs, a region steeped in history, and culture can play a large part in the purchasing decision. In an industry dominated by European and American brands, ensuring their relevance to Asia and Asian buyers is front of mind for manufacturers and designers with many realising the importance of bespoking to the marketplace and to individuals’ needs. Taking this on board, yacht designers and manufacturers are beginning to increase optimization and incorporate Asian tastes into yacht designs, while also taking into account how Asians use their boats, which is very different to Western owners.

“We start to focus a lot more on outdoor shading. For example we are looking at stylish Biminis for the foredeck as Asians prefer not to be out in the sun or the heat. With proper shading and nice canopies, it becomes more appealing to them. We also look at nice aft deck awnings on our sports boats, giving the sun bed area a more lounge-y feel,” comments Alister Brunskill, Country Head, Singapore, Princess Yachts South East Asia.“We have also incorporated mahjong tables in place of coffee tables, list karaoke machines as an option and have installed a whisky cabinet and cigar drawer.”

The desire to entertain friends and family is a theme with Asian buyers and as notes Sergio Loiacono, Thailand Country Sales Manager, Simpson Marine, “Asian buyers of larger yachts often like to have the galley close to the saloon and dining spaces as they like to host guests frequently. Asian buyers like to host with food, often in a buffet style, hence some prefer less formal dining spaces and more buffet spaces instead.”Referring to the optimisation of a Princess 62 for an Asian client, Brunskill explains how the master stateroom was converted to a karaoke room in which top-end karaoke machines and a large drop-down projector screen was installed. “In the industry, this is considered a huge customization for a boat that size”.

“Customisation is popular naturally in the larger yachts, generally over 100ft, and the customisation level tends to be 100%. We have had requests to include entertaining spaces such as karaoke lounges, bespoke wine cellars, landing space for folding planes, space for submarines and water toys, a helipad and much more,” adds Nick Stratton, Singapore Country Sales Manager, Simpson Marine.

The need for optimization is clear, however a more holistic approach to design may be needed. As Amels points out, Feng Shui is very important in Asia and is somethingWwestern designers should perhaps learn more about. “In countries such as China, Singapore and Hong Kong, for example, Feng Shui is very important. However, Feng Shui is not so well understood by western yacht designers and we need to help designers understand it more. While Western owners like simple, classic design, often blacks and whites, Asian people often think these colours are sad and prefer something more colour. Chinese people often have their own special colours and colour in Asia provides a happy feeling,” comments Yunzhu of Amels.

Looking at the type of boat that Asian buyers prefer also highlights the differences between East and West. While helming your own sailing yacht and feeling the wind on your face may appeal to westerners, motor yachts and a more interior-focussed usage pattern, appeals to Asian owners.

“Asia buyers will always be looking at power. Sail is another level and one that requires specific skills. Most Asian buyers typically look for space onboard, comfort and a modern interior because they would compare that to a luxury villa or a large hotel suite that they have stayed at before,” says Rugdee of Hong Seh Marine.

“We are starting to see an increasing trend of Asian buyers purchasing boats with less cabin options. For instance, Ferretti Group are starting to build the ‘Tai He Ban’ layout especially for Asian buyers, which includes a large entertainment or multi-purpose group space”. Ferretti’s Tai He Ban collection offers new interior layouts that are more suitable for social occasions with increased entertainment areas, making the boat a meeting or party platform as opposed to an overnighter.

Having a long established presence in Asia, Princess Yachts have a depth of experience selling too, and working with, Asian buyers. “Chinese ultra-high-net-worth individuals tend to require less powerful motors; they want larger indoor areas for corporate entertaining activities with smaller outdoor decks and fewer sleeping cabins; they like to be part of exclusive marina clubs; and not many want to have to pay over the odds in import tax from Europe, but they are willing to spend significantly to hire a crew rather than managing the yachts themselves,” explains Brunskill.

With specific reference to superyachts, Natalie YE of Benetti Asia notes that “Western buyers can be very focussed on the exterior areas of the yacht, sunbathing and private areas, as well charter capability and commercial specification, advanced technology and engineering, and providing comfort for their crew. For an Asian owner the interior areas are very important, the flexibility to entertain and cater for large groups and to conduct business aboard. Even large yachts are used for short trips and day boating but with such extensive cruising available throughout Asia long range capability is a consideration that can only be achieved with displacement and “Fast” yachts such as Benetti.”

With a heritage reaching back to 1918 Amels is known for building superyachts to the highest quality and the finest precision. At the forefront of modern superyacht design, Amels introduced the 57.70-metre Amels 188 with a clear understanding of the needs of wealthy Asian buyers, and will deliver their first of the model in spring 2018.

The hull and lines of the upper superstructure have been inspired by Chinese architecture while there is extensive use of spherical shapes in the interior design and portholes – round meaning complete, lucky and happy in China. Even the name of the model has significance – 188 is considered a lucky number in Asia and implies someone is certain to make a big fortune. Dealers and brokers with a presence and experience in Asia acknowledge there is vast potential for boating in the region and for creating a new generation of Asian boat owners. And all acknowledge the need to accept differences between owners in the West and East, their different tastes and also the ways in which they use their boats.

Optimisation is more than a change of colour, it’s about listening to a buyer’s needs, sharing ideas and discussing options. Educating and understanding will be at the core of the future success of boat sales in the Asian region.

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Trends in Chinese Wealth

China’s standing in the global private wealth ranking is well known but what is the future of wealth in China? How will the next generation approach their life and lifestyle? What impact will this have on yachting in the region?

 

 

Asia’s standing in the global private wealth rankings, and specifically China’s place therein, is well documented and discussed. Similarly, the Chinese appetite for luxury goods is often studied and reported in retrospect. However, what is the future and what will the next generation seek with their growing wealth?

Bain & Co has produced a condensed snapshot of the changing face of Chinese wealth which, along with other commentary, is a predictor of future. It is this kind of information that destinations such as Singapore, events such as the Singapore Yacht Show, and those involved in the Asia yachting market, can use to tailor their approach and maximise ROI.

Firstly, and perhaps unsurprisingly, private wealth in China is younger than ever before. As with their global peers, they are young, tech-savvy and outwardly focused. Singapore is among the Top Five international destinations that they frequent and where they invest their wealth.

 

 

Where the previous generation was avidly brand conscious – especially European brands – the next generation is more focused on experiences and a life balance. McKinsey found the current ranks of Chinese HNWI are confident their wealth will grow, are prepared to spend on products which enhance their life, and have a ferocious appetite for international travel.

Singapore Tourism Board’s (STB) own research supports this globetrotting, confident market segment, defining them as ‘digital natives’ who ‘enjoy life in the moment and attach great importance to freedom, individuality and self-expression’. According to STB, they are big spenders who value quality, and – most importantly – are the largest growing segment for inbound tourists to Singapore.

 

 

What does this mean for the yachting market? From the point of view of the Singapore Yacht Show team, it is extremely positive and reinforces Singapore as the regional hub for yachting. Consumer confidence is growing with wealth and confident consumers are bolder. Singapore is a desired, modern and progressive destination which appeals to the younger affluent traveller. Finally, yachting achieves many of the goals expressed by this group who seek experiences, high-quality leisure activities which are envied through their social media accounts.

In conjunction with STB, the Singapore Yacht Show is expanding its marketing activities to capture the attention of the young Asian traveller and bring them to the 2018 edition of the Show to sample the yachting lifestyle. The team’s efforts are focused on avenues which make the Show more immersive and alluring. Its aim is open the concept of yachting as something achievable and realistic in the short and medium term to those already enamoured with Singapore.

It is a collaborative effort, and should you wish to discuss how your brand can be involved, please contact your Relationship Manager to discuss these initiatives further.

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More exhibitors join the Singapore Yacht Show

Each day we welcome more exhibitors to the 2018 Singapore Yacht Show. SilverYachts, Gulf Craft, Sunbrella and Reel Torque are just some of the companies you will see at ONE° 15 Marina Sentosa Cove on 12-15 April.

 

 

The Singapore Yacht Show is delighted to welcome new and returning exhibitors to the 2018 edition. With each day brings new exhibitors with exciting products and debuts at Asia’s largest regional marine leisure exhibition.

The marina exhibition has expanded to welcome long-time supporters Reel Torque, representing Riviera Australia and Hatteras, and Gulf Craft displaying some outstanding boats and yachts. Sunbrella returns as a partner to the Show presenting their world leading marine and outdoor fabrics.

SilverYachts, buoyant after the Asian debut of M/Y Silverfast at the 2017 edition of SYS and the recent investment from Hong Kong-listed aluminium group China Zhongwang, is returning along with Italian boat and yachting building giant, Azimut-Benetti. Along with Feadship, Lürssen Yachts, Amels, Westport, Simpson Marine, Princess Yachts, Heysea and other yachting brands, this makes the Singapore Yacht Show the largest and most comprehensive display of yachts in the Asia Pacific region.

 

 

We are also delighted to welcome new exhibitors Beyerdynamic and Preciosa who are, respectively, the foremost brands in audio technology and crystal for the discerning buyer. NSSLGlobal also join the growing list presenting a full range of communications solutions for yacht owners.

To secure your preferred location at the 2018 Singapore Yacht Show, please contact your Relationship Manager to discuss availability.

Full Exhibitor List 2018 HERE

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Wealth in Asia at all time high

The spotlight is on Asia-Pacific as the region leads the way in wealth growth globally while many of the legacy markets are experiencing smaller (or static) growth. In Capgemini’s 2015 Asia-Pacific Wealth Report, the Asia-Pacific region was recorded as having the highest High Net Worth Individual (HNWI) population in the world, and one year on continues to lead with the most HNWI wealth and a growth rate 5.8 times more than the rest of the world. Fast forward to today and regional wealth is at an all time high.

Forbes hit a record with the number of billionaires in the Forbes 2017 Billionaires List up 13% from 2016 – a total of 2,043 people whose total net worth rose by 18% – but what stands out in the Forbes list is the rate of wealth growth in Asia. Of the 195 newcomers to the Forbes 2017 Billionaires List worldwide, 76 were from Mainland China –almost 40% of the total – while of the 15 new self-made women that joined the list, all but one were from Asia-Pacific. Mainland China sits top of the Asian billionaire rankings by number, followed by India and Hong Kong, with Taiwan, Japan, South Korea, Singapore, Thailand, Malaysia, Indonesia, Philippines and Vietnam, trailing in that order.

Most common sources of wealth around the world include real estate and equities, asset classes that are not easily or quickly divested, and this is also partly true for Asia. For example, according to the Hurun Report Chinese Luxury Consumer Survey 2017 – a survey of 449 mainland Chinese millionaires (individuals with a personal wealth equivalent of USD 1.4 million) – real estate has overtaken stocks as the most popular investment amongst Chinese millionaires. However, according to Capgemini’s 2016 Asia-Pacific Wealth Report 20.6% of all wealth in the region is held as “Cash and Cash Equivalents”, thus is easily accessible, and less than one third of all HNWIs’ wealth in the region is placed with wealth managers.

These cash resources in Asia give the superrich large discretionary purchasing power and has been the driver behind luxury goods sales in the region. International fashion/ accessory brands and jewellery are the traditional shopping items of Asia’s wealthy elite, but as HNWIs and UHNWIs accumulate wealth, their tastes change. While Louis Vuitton is considered a top tier luxury brand to many, in China it has become a brand for secretaries as the uber wealthy seek out more discreet luxury brands that make them stand out from the crowd, rather than fit in.

Art, watches, cars and boats rank high amongst wealthy Asians today, as do experiences – Michelin dining, luxury travel and bespoke vacation experiences the kind of which “money can’t buy”. While Asian tastes differ from those of Westerners, luxury brands and product manufacturers are realising the need to not only leverage their brand awareness and value, but also to deliver something unique – product or experience-wise – for Asian tastes.

As we near year 18 of the “Asian Century” the world’s luxury brands have Asia in their sights. Expect Asia to become their priority as regional wealth continues to trend upwards.

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Regional thinking essential to grow boating in Asia-Pacific

The ASEAN Economic Community was founded back in 1967, yet the acronym does not exactly resonate around the world as a destination; it’s likely that relatively few people could even name the 10 countries that make up the group.

The wider region of Asia-Pacific, a vast collection of exotic destinations fabulously rich in diversity, has a similar sort of identity crisis. And herein lies one of the major problems with growing the yachting industry in the region, and a major concern for all stakeholders to share: considerable promotion and education is needed.

The starting point is the need for national governments and marine industry leaders in the region to work more closely together, to co-operate and to share ideas with a view to growing boating in this unexplored, under-estimated and virtually unlimited paradise on earth.

More than 160 marine industry professionals attended the 9th Asia Pacific Yachting Conference (APYC) held in Singapore in April, and with a (somewhat lengthy!) theme of “Towards Increased Regional Co-operation to Promote Marine Tourism in Asia-Pacific”, the organisers were “on topic”, as many delegates commented.

 

Talking specifically about superyachts, and acknowledging the efforts that the APYC organising team has made over the last few years to get government and industry people around the table, conference chairman Martin Redmayne reiterated in his keynote address: “With only 5,000 superyachts in the world, it is a relatively small market, but it can be a significant wealth generator in its own right. The more that governments can do to encourage superyachts to come to the region, the bigger the economic benefits will be.”

Superyachts are at the top of the yachting food chain, and their wealth-generating potential has proved to be an effective way for the team at Verventia – the new name for the company that owns the Singapore and Thailand Yacht Shows – to get buy-in from regional governments which previously had shown limited interest in the leisure marine sector. But it doesn’t stop there.

“While we have made the focus of our approach to governments here the immediate and tangible economic benefits of the superyacht tourism industry, we believe the subsequent interest will trickle down to benefit the entire marine industry,” points out Andy Treadwell, CEO of Verventia. “The more that local people see yachts arriving and having fun, the more they will want to join in. And very few new entrants would start with a superyacht – they’ll buy or rent a small boat first. As more people with yachts of all sizes come to the region to cruise, explore and even base themselves here long-term, so the whole industry will grow – cruisers and catamarans, dinghies and day-boats, sport-fishers and sailing yachts, toys and tenders – right across the board.”

Recently, Tahiti’s authorities have made efforts to improve clearance procedures and encourage more charter operators; Indonesia has become proactive in seeking to attract international yachts to their shores; Malaysia is quietly building a considerable portfolio of marine infrastructure; Cambodia has a major marine project under way; and Vietnam will shortly open its first real superyacht marina and international yacht club.

Meanwhile, Thailand, whose geographical position at the entrance to the region, whose extraordinarily beautiful natural assets, and whose relatively extensive yachting infrastructure all combine to put them in pole position to benefit from the massive potential economic impact, really has the keys to the Kingdom. Treadwell has been spending a lot of time with different Thai Government Ministers and various departments and authorities there over the past two years, trying to get hold of those keys to unlock the potential. He firmly believes that the whole Thai government are 100% behind the idea, but recognises that changing laws takes a long time and a lot of effort – so despite the major investment in time and resources, he is not letting up.

The appetite for nautical tourism is clearly growing, but there needs to be better co-operation across national boundaries, too. Not everywhere has to be a ‘hub’; working together with a region-wide strategic plan, with backing from all governments, could deliver immeasurable long-term benefits for the region.

“Yachting is firmly on the agenda of the ASEAN countries today, yet this was not the case just a couple of years ago when we started this project with the Thai marine industry. What is needed now is cohesive co-operation, integration of policies, and simplification of regulatory frameworks relating to yachting procedures. We have started that ball rolling through the Thai and Indonesian Tourism Ministers,” says Treadwell. “To attract more superyachts to the region, governments need to understand the nature of the owners and operators. Most of the 1,500 or so that go to the Caribbean for the winter do so because they are free to charter their yachts out when they’re not on board themselves.

But it’s overcrowded there these days, the service is not so good, and it’s all been a bit overdone. Plenty of owners and captains would like to try Asia as an alternative, but they won’t come here – half as far again as the West Indies – if they are going to be penalised with massive taxes in order to be able to charter. On top of that, owners and charter guests alike need to be able to enjoy extended cruising across the region – so easing restrictions and facilitating the movement of superyachts across national boundaries would make ASEAN that much more attractive, and benefit everyone,” he adds.

The Asia-Pacific region has world-class destinations in abundance. The cruising grounds are spectacular, as anyone who has explored them will agree; however, there are even greater potential benefits from marketing the region together, as a single entity, rather than as individual countries. This is what Treadwell’s team is geared up to do, and their strategically positioned yacht shows are the first steps in the basic framework for that:

“The cultural and bio-diversity of Asia-Pacific is its single biggest strength,” he says. “It’s a region unlike any other, and this should be both celebrated and cherished; through a combined ASEAN marketing campaign, all in the region will benefit. While the Mediterranean has a well-defined yachting season, Asia-Pacific does not. Clearly identifying the Asia-Pacific cruising season and its position within the global calendar would really help to establish this region as the world’s third – but in my view, the biggest and best – destination for cruising and charter yachts of all sizes.”

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77% of the Show’s premium berths sold out

Momentum for the 2018 edition of the Singapore Yacht Show continues to build as we welcome both new and returning companies from a wide-range of yachting, boating and lifestyle sectors to the growing line-up.

Overview of confirmed exhibitors

Princess Yachts and Jeanneau (through Boat Lagoon Yachting), Leopard CatamaransAquilaGrand Banks and Palm Beach have all joined the Show’s on water display. And with 77% of the Show’s premium berths already sold out, we’re seeing greater uptake and earlier commitment than ever before. This is a clear indication of the Show’s status as the most important marine show in Asia.

Boat Lagoon Yachting, a long-term partner of SYS and one of Asia’s leading yacht dealerships, representing an impressive range of the industry’s most prestigious brands, will return to its iconic position within the Show with a line-up featuring both Princess Yachts and Jeanneau.

SYS 2017 

We welcome Leopard Catamarans back to SYS following a successful 2017 edition, where they will take their position within the Show’s Multihull Lane. At the 2018 Show, Leopard will present a three-strong line-up featured the Leopard 43, Leopard 45 and the Leopard 51.

Fellow catamaran manufacturer Aquila has also confirmed its presence in Multihull Lane, where they will display two of the ‘next generation power catamarans’; the Aquila 36 and the 44, the Aquila 36 will be making her Asian premiere at SYS.

The Aquila 36 will make her Asian première at SYS 2018

Loyal supporter, Grand Banks, the yacht builder renowned for its handmade craftsmanship and distinctive good lines, will present a Grand Banks 44 from the Eastbay series of Down East cruisers; the Eastbay 5X. Fans of the sleek lines of Australian-based builder, Palm Beach, will be able to view the award-winning Palm Beach 55 at SYS. Modelled on the company’s flagship PB65, the PB55 comes with a two- or three-cabin layout and rear tender garage.

Prolific superyacht builder, Lürssen, responsible for many of the world’s largest yachts, including the world’s biggest, the 180.6m, Azzam, will return to the Singapore Yacht Show to present the finest in German nautical engineering to the Show’s elite visitors.

SYS 2017

In the West Pavilion we welcome back Triton Submarines who will present their state-of-the-art submersibles for the more intrepid visitors. Global satellite communications and IT support service provider, NSSL and maritime telecommunications and waterjet propulsions specialist, Kin Marine will also be in the Show’s East Pavilion.

Every year the Singapore Yacht Show presents a range of complementary lifestyle products and services, and the 2018 edition is no exception. In addition to the business jet manufacturer Dassault Falcon, we are also pleased to welcome Singaporean jewellery designer and creator, Infiniti Jewels to the Show’s already impressive line-up.

If you are interested in exhibiting in the Singapore Yacht Show 2018, please contact us today to find out more:

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What’s new at SYS 2018?

The SYS team has been working hard to redefine parts of the Show, and we are now able to announce the launch of a dedicated area for boating enthusiasts and watersports lovers. The ‘Floating Leisure Hub’ will be one of the most anticipated new features of SYS 2018, located in the heart of the Show, visitors will find a floating village packed with the latest leisure and recreational watercrafts and with a bumper-schedule of live demonstrations, exciting trials, prize give-aways, retail space and evening networking events.

Why create the Floating Leisure Hub?

Recent feedback from our visitors shows that:

  • 80% of show’s attendees want to experience marine activities
  • 24% of visitors have an interest in fishing and dive products

Who should exhibit at the Floating Leisure Hub?

  • Fishing companies
  • Diving brands
  • ROV – Paddle products
  • Jet skis
  • Toys – wake boards, Flyboards – Inflatables
  • High consumable products

Where is the Floating Leisure Hub located?

  • In the centre of the on-water Show at C and D Dock
  • Surrounded by complementary recreational boats

Will there be any dedicated activities?

  • Equipment demonstrations
  • Activity try-outs
  • Hourly giveaways
  • Evening networking events

SPACE IS LIMITED – Get in touch with the team now to ensure your presence in this new focal point of the Show:  

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